The Point-Of-Entry Marketing agency BusinessVoice won two Crystal Awards of Excellence at the November 17, 2009 Crystals gala, presented by the Association for Women in Communications. BusinessVoice received one award for the On Hold Marketing they created for COR Packaging and Box, as well as five merit awards.
WebArt also won a Crystal for their creation of the American Warming and Venting website.
The Crystal Awards honor Northwest Ohio and Southeast Michigan communications professionals for excellence in advertising, collateral materials, design, digital media, industry self-promotion, photography, public relations, TV / radio, and writing for news or P.R. The Crystal Awards are presented by the Toledo Professional Chapter of the Association for Women in Communications and also by Business of Communications.
Throughout 2009, BusinessVoice is celebrating 20 years of helping clients increase customer share. The agency provides customized Point-Of-Entry Marketing services, including Point-Of-Purchase Audio, Website Design and Development, and On Hold Marketing. Visit www.BusinessVoice.com or call 866/473-9000 for more details.
If you should ever call Walter’s Goodyear in Mission Viejo, California this is the sort of thing you’ll hear while on hold:
“We hear tell that other tire dealers in town only sell large chocolate donuts and try to pass them off as tires. So don’t be fooled. Always bite your tires before buying them. If they’re delicious, they’re not real tires.”
Walter’s humorous On Hold Marketing is created by BusinessVoice, an agency that, once again, has been recognized for its creative and marketing excellence. BusinessVoice has been presented with a 2009 Gold MarCom Award for its Walter’s Goodyear production.
The international awards competition recognizes outstanding creative achievement by marketing and communication professionals. The MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals, an organization which consists of several thousand creative professionals. Nearly 5,000 entries from around the United States and several foreign countries were submitted to the 2009 competition.
For more details, visit www.MarComAwards.com.
It wasn’t a radio commercial or magazine spread. Not a direct mail piece either. So, the region’s best advertising of the year must have been a billboard or banner ad, right? Nope and nope.
The Best of Show winner at the recent 2009 American Advertising Federation’s Fifth District ADDY Awards presentation was - hold for it - an On Hold Messaging production. Yeah, the stuff you hear while you’re waiting on hold.
“We get that reaction a lot when people find out what we do…and how many awards we’ve won doing it,” said Jerry Brown. He’s the founder and president of BusinessVoice, a Toledo-based Point-Of-Entry Marketing agency. (Click here to listen to the winning entry.)
For the record, BusinessVoice has won 69 local, regional and national awards for creative and marketing excellence since 1994, nearly all of them for funny On Hold Messaging they’ve created for various companies. BusinessVoice was named Best Of Show winner at the 5th District competition over 524 other entries from Ohio, Kentucky and West Virginia.
“People aren’t expecting to laugh or be entertained after they’ve been put on hold,” said BusinessVoice Creative Director Scott Greggory. “That element of surprise can make the laugh even more enjoyable.” Greggory wrote the winning entry, an On Hold Messaging production for Amazing Space in Sylvania. He and Amy Scott served as the voice talent.
“What’s unusual about this Best Of Show win is that On Hold Messaging beat TV and radio and print and other forms of traditional advertising,” said Jerry Brown. “It’s proof of how effective On Hold Messaging can be at capturing an audience’s attention and delivering a client’s message in a fun and entertaining way.” (Hear more samples of humorous On Hold Messaging.)
The American Advertising Federation’s Fifth District ADDY judges were unanimous in their selection of the BusinessVoice entry as the Best of Show winner. “It was a very creative use of a typically underutilized medium. It was flawlessly executed,” said judge Rick Baptist.
How is humor on hold good for business?
“When it’s done well, humor can differentiate a business. Humor draws the audience in and makes them want to listen, and that opens their minds to the information on products and services,” said Brown. “A good laugh relaxes callers too; puts them in a better frame of mind, and that creates a better customer experience.”
BusinessVoice’s Best Of Show winner now goes on to compete at the national AAF ADDY Awards in Washington, DC in early June 2009.
Brown was the On Hold Messaging Association’s Chairman from 2004 to 2005. He has served as the association’s Vice-Chairman and the Marketing Committee Chairman. He has also served as a speaker at OHMA’s national conferences.
The On Hold Messaging Association is an international organization composed of audio marketing agencies that have joined together for several common purposes, including:
- The advancement of the business community's awareness of On Hold Messaging as a cost-effective marketing tool
- Maintaining the highest service standards
- Sharing ideas and technologies
- Providing members with networking opportunities
- Promoting strict standards of ethical business conduct
Celebrating 20 years in business, BusinessVoice was an early member of OHMA and is a national leader in the On Hold Messaging industry. BusinessVoice won two of the five MARCE Awards for creative and marketing excellence presented at OHMA’s 2009 national conference. For more details, call 866/473-9000.
Any company that stays in business for 20 years owes a lot to the people who buy what it sells. So, when the team at BusinessVoice thought about how they wanted to celebrate their 20th anniversary, they immediately thought of their clients.
“Our clients have contributed so much to our success, so it made sense to celebrate them and all that they’ve done for us,” said BusinessVoice president and founder Jerry Brown. The agency will be adding one client profile and audio sample per month to its website to showcase how each client has grown and prospered over the years, and how BusinessVoice has helped them succeed.
Founded in 1989, BusinessVoice is Point-Of-Entry Marketing agency that serves about 6,000 client locations across North America. They provide On Hold Marketing, Point-Of-Purchase Audio, Website Design and Development, and many other services that help their clients increase customer share and retention.
Customers are tough enough to come by in good times, but during an economic downturn your company may need to work even harder to retain them. Your business can better weather tough times if you reach out to your existing customers and work to strengthen both your relationships and your brand. One of the easiest ways to do this is through BE-Mail, the email marketing program from BusinessVoice.
“BE-Mail is a very cost-efficient way of staying in front of the people you do business with,” said Valerie Likens, BusinessVoice’s Director of Account Management. “We use it to deliver useful information or reminders and keep your company at the top of your customers’ minds.”
The BE-Mail program includes custom-designed e-newsletters and/or email flyers. Each features links to your website which make it easy for your customers to access more information, buy your products, and respond to other specific calls to action.
BE-Mail also allows you to track the response to each email: who received it, opened it, and clicked through to your landing page. And as with all other BusinessVoice services, the BE-Mail program is comprehensive. We take care of everything so you don’t have to.
Learn more about BE-Mail and how it can work for you. Visit http://www.businessvoice.com/be_mail.html.
After winning five more local and national awards for creative and marketing excellence in November, BusinessVoice’s capacity for humility is being pushed to its limits. The agency won twice at the recent MarCom Awards and three times at The Association for Women in Communication’s Crystal Awards ceremony.
“It’s very difficult to stay humble at a time like this,” said Bob Modest, BusinessVoice’s Vice President of Humility. “Our entire staff is fighting the temptation to break into fits of loud, whooping laughter and celebratory fist-pumping. I sent a memo discouraging those types of outbursts, but there’s only so much I can do. If we can all just keep a lid on our intense glee for the next 36 hours, I’m sure that any need we may feel to run through the streets and set fire to cars will pass.”
The MarCom Awards is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. The Crystal Awards honor the year’s finest communication work from Northwest Ohio. The event is presented by the Toledo Chapter of The Association for Women In Communication.
WantToTeach.com has named the Toledo Public Schools’ website as “one of the top ten public school websites in the nation for 2008.” The site was created by WebArt, the Website Design and Development division of BusinessVoice, a Toledo marketing agency.
WantToTeach.com is the country’s premier website for the posting of teacher and school administrator job openings. Each year the company awards its Golden Apple to the top ten public school websites in the United States. Judging is based on the following criteria:
- Functionality - Useful information and ease of access
- Design - A “look-and-feel” that communicates a sense of pride in the school
- Imagination - The site’s creativity and uniqueness
- Timeliness - The relevance of the site’s content to current users
Steve Timofeev, Director of WebArt, said “The Toledo Public Schools’ site is a great example of how we merge good design with smart structure and, then, empower our client to update the site’s content as needed.’
The WantToTeach.com judges noted that they were “particularly impressed with the clean, fresh look” of the “all-around high quality” website.
“We didn’t feel too bad when we weren’t nominated for an Oscar again this year,” said BusinessVoice president Jerry Brown. “After all, we don’t make movies. Never have.” But Brown’s agency did win three Addy Awards at the Advertising Club of Toledo’s award ceremony, held last night (2/21) at the Owens Community College Center for Fine and Performing Arts.
BusinessVoice, which was also shut out at the recent Grammy Awards, Golden Globes and Emmys, People’s Choice Awards, Screen Actors Guild and Directors Guild Awards, ESPYs, CMAs, and MTV Movie Awards, was honored with one Gold and two Silver Addy Awards for On Hold Messaging it created for two area clients – Amazing Space and The Kellermeyer Company. Their in-house web division, WebArt, received an Honorable Mention for its creation of the Tuffy Auto Service Centers website, tuffy.com.
“I know we work in marketing,” said Brown, “but after our Addy wins here tonight, I think we’ve got a real shot at the Stanley Cup.”
The name WebArt was called three times at this year’s Crystal Awards ceremony, presented by The Association of Women In Communication.
Steve Timofeev, Melanie Allen and the rest of the WebArt team were honored with a Crystal Award for their creation of the Tuffy Auto Service Centers website. They received a second Crystal for their work on the Catholic Diocese of Toledo / Office of Vocations site, and they won a Merit Award for their creation of BusinessVoice.com. (WebArt is an in-house division of BusinessVoice, a Point-Of-Entry Marketing agency.)
BusinessVoice also accepted a Crystal Award for its entry titled “Farmer Brown,” a humorous, self-promotional On Hold Messaging production. The winning entry features, among others, a message about a farmer who grows marketing services as if they were crops.
BusinessVoice is a Point-Of-Entry Marketing agency that provides On Hold Messaging, Point-Of-Purchase Audio Marketing, Website Design & Development, and many other services. The agency helps companies focus their marketing messages on their existing and potential customers.