News

Steve Timofeev

Friday, 01 February 2013 09:20

BusinessVoice & WebArt Win ADDY Awards

BusinessVoice and WebArt teamed up to win two Silver ADDYs at the 2013 ADDY Awards ceremony. Presented by The Advertising Club of Toledo, the event was held February 28th at the Seagate Centre in downtown Toledo.

BusinessVoice was recognized for a humorous On Hold Marketing production it created for Binkelman Corporation of Toledo, Ohio. (Listen to the production here.)

WebArt was awarded for its entry in the Mixed Media category. The elements included the website, Facebook page and radio campaign that the team created for Spirit Services of Columbus, Ohio.

Since 1994, the BusinessVoice team has been recognized more than 100 times with local, regional, national and international awards for creative and marketing excellence.

The Advertising Club of Toledo is an affiliate of the American Advertising Federation. It sponsors the annual ADDY Awards to encourage and acknowledge the creation of outstanding advertising by local agencies and marketers.

Brad Timofeev PromotedBusinessVoice is very pleased to announce that Brad Timofeev has been promoted to the position of Director of Website Marketing.

In 2009, Timofeev joined WebArt, BusinessVoice's in-house website design and marketing agency. Since then he has served as an SEO Coordinator and Video Engineer. More recently he has worked closely with WebArt clients and staff to define website marketing strategies and manage web analytics.

"Brad is an outstanding young talent," said BusinessVoice President Jerry Brown. "He brings an impressive knowledge of SEO and Website Marketing to this position, and an even more impressive thirst for more and more knowledge. He's constantly bringing new information and insight to our team and our clients."

Timofeev earned Google certification in August 2011 and attended the recent MozCon search engine optimization conference in Seattle. "I'm excited to expand our Website Marketing division," said Timofeev. "I'll be working on new ways we can make our programs stronger and establish long-term value for our clients."

A 2009 graduate of Defiance College, Timofeev received his Bachelor's degree in Business Administration. He also studied marketing, website design and development, video editing, and graphic design.

Wednesday, 07 November 2012 20:53

BusinessVoice & WebArt Win Four MarCom Awards

BusinessVoice and its in-house website design and marketing company WebArt have teamed up to win four 2012 MarCom Awards for creative and marketing excellence.

Metric Metals  YouWinner of a Platinum MarCom Award, “Metric Metals & You,” is a tongue-in-cheek tribute to the educational films of the 1950s. The two-video campaign was produced for use on the Parker Steel website. BusinessVoice Creative Director Scott Greggory wrote, directed, oversaw the edit and performed in the videos. Nick Amrhein of 3by1 Media served as videographer and editor. Ed Hunter played the role of Professor Ed Beam.

The agencies won two Gold MarCom Awards for their work on behalf of Spirit Services. In another nod to days gone by, both the award-winning website and Facebook page feature a fun retro look and irreverent copy. Next Year’s News provided the website design. Scott Greggory wrote the copy and created the Facebook images. Chris Witeof provided additional content.

BusinessVoice / WebArt also earned an Honorable Mention Award for their creation of the Buckeye Telesystem website. The site was designed by Kristin Fisher with additional design work provided by Greg Stawicki. The copy was written by Jessica Miller. Project Managers included Steve Timofeev and Julie Katschke. Brad Timofeev was the Technical Marketing Coordinator and Tim Eckel served as Web Engineer.

The MarCom Awards is a creative competition for individuals and companies involved in the concept, writing and design of print, visual, audio and web materials and programs. The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. More than 6,000 entries are received each year.

BusinessVoice and WebArt have been recognized with more than 100 local, regional and national awards for creative and marketing excellence. 

Tuesday, 14 August 2012 13:27

In-Store Video - Marketing Minute

 

Want to increase sales of specific products or services? Success begins with greater customer awareness.

In-store video, also known as digital signage, is a versatile, eye-catching marketing and communications tool that uses visual and audio elements - plus motion - to attract consumer attention. At BusinessVoice, we call it LobbyVision.

See samples and learn more about the benefits LobbyVision here or call 866/473-9000.

 

Even with all the advanced tools and know-how at our disposal these days, successful marketing often comes down to simple human interaction. That's why treating your customers with the care they deserve is just as important today as it was a century ago.

Watch this quick Marketing Minute video for three basic truths, and then visit our TelArt Telephone Skills and Etiquette page for details on the TelArt CD training program.

 

Facebook can be a very effective marketing tool, but, as with any other type of marketing, it requires a strong strategy and dedicated execution to maximize success.

Still on the fence? Then watch this Marketing Minute video.

If you'd like to talk over the possibility of using social media to engage and stay in front of your target audience, give us a call at 866/473-9000.

 

Has your company been slammed on Twitter or other social media outlets? It may sting at first, but there is a positive lesson you can take away from that raw feedback.

Watch this quick Marketing Minute video for tips on how you can react, and become a better company as a result.

 

By providing caller-focused content, you can create a helpful, informative, even entertaining experience for your customers on hold, and build customer share at the same time. Watch this quick Marketing Minute video for a few hints. 

Learn more about our award-winning On Hold Messaging services or sample our fun Humor On Hold page.

 

Hotels. Spas. Grocery stores. Car dealerships. Rehabilitation centers. Clothing stores. They're all using the power of scent to leave powerful impressions of their brand in the minds of their customers.

If you're trying to stand out amid the visual clutter, or make a memorable mark on your on-site customers, take a look at this Marketing Minute video for a few impressive facts about Aroma Marketing. To learn more, give us a call at 866/473-9000. 

Wednesday, 07 April 2010 20:00

Marketing Your Website - Marketing Minute

 

"If you build it, they will come." That may work for baseball fields, but it's rarely the case for websites. To maximize the return on your online marketing efforts, your website needs regular attention, as well as a consistent effort to drive traffic to the site from outside sources.

For a quick overview, spend 74 seconds with this Marketing Minute video. And for more details, visit our Website Marketing page or call 866/473-9000.

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