You can't control what your competitors do, but you can control how you react when your market starts to get a little crowded.
Our SensoryMax agency refers to it as adding "layers" to your brand. It doesn't involve changing your product or service; it's more about enhancing the experience consumers have with your environments and what you sell, as well as making it easier to remember your brand.
Take a look at this quick post on the brand new SensoryMax website. (The site launched in late November.)
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