It's the beginning of a new year; a time for fresh starts; a chance to get better.
The problem is that, when it comes to making resolutions, many of us bite off more than we can chew. (It's great that you'd like to lose 30 pounds. Just don't expect to do it by Wednesday.)
When working on behavioral change, experts recommend a slow and steady approach with plenty of attainable mini goals along the way to provide motivation
That's one way to improve your marketing in 2015.
First, choose one major marketing goal you'd like to achieve by December 31st.
Next, use the rest of January to identify 10 strategies (and the accompanying tactics) that will help you reach that goal. Then, prioritize those strategies based on how tough they'll be to execute.
On February 1st, implement the most difficult, most time-consuming of the ten strategies.
On March 1st, start on the second-most difficult strategy, while still working on the first.
Continue to add the next strategy on the list at the top of each new month, while working on the others you've already started. In December, make any last-minute adjustments necessary to reach your goal, and evaluate which strategies and tactics worked and which didn't.
That slow and steady approach can help you stay focused. It may give you the time you need to improve certain skills or processes. And it will allow your marketing momentum to build at a manageable pace.