Leading up to Christmas 2012, we posted “25 Days of Marketing Tips” on our Facebook page. Our hope was to provide our readers with tips and concepts that would inspire great marketing success for them in 2013 and beyond. In case you missed the list, here’s a recap.
Tip 1: Embrace what's unique about your brand. Define what makes it different and then promote those differences to help your company or product stand out.
Tip 2: Alleviate your potential customers' fears - and encourage buying - by removing road blocks that intimidate or scare away buyers.
Tip 3: Express your thanks. Showing sincere appreciation to the people who keep you in business might not only differentiate you, but encourage repeat visits as well.
Tip 4: Tell a compelling story. Stats and prices can quickly fade from your audience’s memory, but a good story may stay with them for a lifetime.
Tip 5: Promote your negatives as positives. By recognizing the opportunities in your product’s shortcomings, you can re-position it in a distinctive, attractive way.
Tip 6: Constantly remind your staff members how important they are to delivering on your brand promise. Their interaction with your products and customers is key to the success of your company.
Tip 7: Treat your website like a living, breathing member of your marketing team. It requires regular care and attention in order for it to be as successful as possible.
Tip 8: Use what you sell or do to fulfill your customers' basic human desires. When you satisfy the "wants" of your audience, you'll establish a place in their lives.
Tip 9: Use everyday opportunities to spread your marketing messages. Email signatures, invoices, voicemail greetings: they all can reinforce the value you bring to customers.
Tip 10: Create online videos to market your products and services. Use content that addresses the specific needs of the audience. Then, share it on your website, YouTube and social channels.
Tip 11: Actively look for ways to inject your brand's unique personality into your marketing materials. When you do, you can turn everyday touchpoints into memorable encounters.
Tip 12: Encourage positive word-of-mouth advertising by delivering exceptional customer service. Start by making sure all your employees know that their number one priority is creating happy customers.
Tip 13: Brush up on the ABCs of SEO - Search Engine Optimization - then, apply them consistently as you update your website's content.
Tip 14: Do what you need to do to own your product category. Focus on becoming so good at what you do that your brand name becomes synonymous with what you sell.
Tip 15: Sometimes, simple gestures make the biggest impact. They don’t require a seven-figure marketing budget - just a sincere desire to serve and please your customers.
Tip 16: Study your all-time favorite advertising to determine why it works for you. Then, apply that same reasoning when creating your own marketing materials.
Tip 17: Romance your customers. Business-to-consumer relationships are often one-sided, so you must always work to prove your value and keep your customers' fire burning for you.
Tip 18: Be sure you’re sending the right message to the right audience in the right way. That can be hard work, but it's worth the effort.
Tip 19: Make every word of your marketing content count. If a phrase or sentence on your website doesn't enlighten your audience or provide other specific value, delete it.
Tip 20: Live like you were dying. If you knew your company was going out of business in 30 days, what would you do make sure it was remembered well? Then, ask yourself if you’re doing those things now.
Tip 21: Use good manners to differentiate your company. It may seem old fashioned, but treating customers politely and with respect is a timeless strategy.
Tip 22: Change it up. You may love the look of your current marketing pieces, but the marketplace dictates a fresh approach now and then. Your marketing must serve and appeal to your audience, not you.
Tip 23: Pay attention to every aspect of how you present your company. Customers understand that a lack of attention to your marketing also may indicate future trouble with your products or services.
Tip 24: Be worthy of your customers' trust. Successful marketing is about building customer share and creating repeat business, so remember: you can never go wrong by doing what's right.
Tip 25: Build customer share by investing more attention in the customers you already serve. Selling more to your current customers is a lot more profitable than always working to win new customers.