Thought Leadership

Thought Leadership (1)

Forbes Agency CouncilAn integral member of our team since 1993, Scott is an award-winning copywriter with a talent for simplifying brand messages and developing humorous content. He’s also a skilled voiceover professional, as well as a video and audio producer / director.

Through the MadAveGroup blog, Scott reinforces our agency’s perspective and shares sound marketing and customer experience principles. When speaking to audiences, he focuses on branding, content creation, using humor in marketing content, and exploring the question “who cares?”

Forbes Agency Council

Scott is a member of the Forbes Agency Council, an invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies. published his article, Highlight Your Humanity to Help Your Brand Stand Out, and he's contributed to the these articles on the Forbes website:


Thoughts About Scott 

“May I have your permission to send your article to a few of our top business customers? We are a small community bank in North Carolina and I would like to share your message with them. Thanks so much!” - Michele Grady, Marketing Director / KS Bank, Inc.


“I am hard pressed to challenge any of [these ideas] based on your reputation and experience. I will run it by the team. I think it’s great.” - Joanna Hunter, Marketing / Kingston Healthcare


“Thank you for your participation in our Networking Fair. I could listen to you speak all day.” - Denise Grupp-Verbon, Fine & Performing Arts / Owens Community College


“I really enjoy your blog posts. Good information.” - Sue Shepich, Marketing Director / Marshall Music